Category Archives: Politics

Shea moisture: When ‘buying black’ goes wrong

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Hey, how about that Shea Moisture commercial that is bound to become a teachable moment in how NOT to properly court a new consumer market without angering your old market.

A lot of the anger is coming from a contingent of consumers who believe in the black centric principle of buying black.

Here’s four teachable lessons for consumers who want to practice the principle of buying black without being burned in the future.

 

  1. “Buying Black ensures that more Black people are employed,” is one of the reasons stated for why it’s important to support Black businesses.
    1. BUYER BEWARE: Do your homework and research the company’s hiring practices.
  2. Black owners may not share your values. (I.E. Blacks are REALLY not a monolith)
    1. BUYER BEWARE: You, dear consumer, may believe in black empowerment, collectivism, etc, but that does not mean that the business owner you are purchasing from believes in reinvestment in the community, hiring more people from the community, etc. As a “woke” consumer, it is your duty to do due diligence to discover where your dollars are likely to be used.

How one breakthrough candidate dampened my excitement for the next

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The quickest of the quickest background needed for this piece – 1. I am a life long Democrat voter and 2. I voted for President -soon to be former – President Obama twice.

I still remember the Election Day from that year. The day just carried an excitement, I remember hearing people honking in the streets as they – as we waited for the tally to come in to confirm what so many people expected, hoped for – America had elected its first Black president.

The next election, 2012, was a decidedly less exciting affair. I don’t remember the day, the excitement. I do remember voting – this time I did early voting. The lines were long, but  the weather was pleasant. The only celebrity I met in person was Mario Van Peebles who stopped by to “encourage” the voters to stay in the voting line and actually vote I suppose.

The novelty of the first African American president(technically he is mixed, but I feel confident his race will be recorded as African American) had been greatly lowered. These people elected to their jobs were, well, expected to do their jobs. I was increasingly aggravated by the slow process that change that Obama administration had promised.

And to be more honest, I didn’t even remember what I wanted the Obama administration to accomplish. I just got caught up in the day to day fights of Democrats vs Republicans, but I had no overarching dreams/goals for the administration to accomplish. Wow, that’s sad to say, but when I announce myself as a life long Democrat, essentially I am saying that I took my marching orders as far as the most important issues from the Democratic party. Abortion, gun rights, social issues – I had an opinion about these issues because they were the issues being talked about.

Enter Madame Hilary Clinton. The supposed first female president  of the United States. And I didn’t care.  I knew the Hillary Clinton name from years of public use, she was a woman, I do believe women are capable of handling leadership roles. But her gender didn’t matter to me. I had learned from watching President Obama.

Skin color and sex didn’t matter. It comes down to whether she could do the job.

And I didn’t know if she could. Moreover, I didn’t trust her to do the job.

So I didn’t vote for her. I didn’t vote for Trump. For the first time, in my voting life, I didn’t vote at all. I felt embarrassed not to be able to say that I voted for someone.But I didn’t believe the other candidates had a chance and I don’t believe in a protest vote.